Cross Insurance Group and the Kraft Sports Group Announce New Partnership

Agreement Includes Cross Insurance Signage at Gillette Stadium

Boston, Mass.    -The Kraft Sports Group and Cross Insurance, a subsidiary of Cross Financial Corporation, and one of New England’s largest insurance providers, announced today a comprehensive partnership that recognizes Cross Insurance as the official insurance broker of the New England Patriots, New England Revolution and Gillette Stadium.

“Cross Insurance is proud to partner with the Kraft Sports Group, an organization that epitomizes a tradition of honesty and integrity,” said Jonathan Cross, Executive Vice President, Cross Insurance. “As we continue to grow our business in New England, we are thrilled to be associated with the Krafts and their family of nationally-recognized brands. This partnership with the New England Patriots, the New England Revolution and Gillette Stadium exemplifies how two solid New England brands can create a beneficial relationship in the marketplace.”

In addition to proudly serving as the Official Insurance Broker of the Kraft Sports Group, Cross Insurance will maintain a visible presence at Patriot Place and Gillette Stadium throughout the 2012 NFL and MLS seasons.

“We are proud to be partnering with Cross Insurance, a business built by three generations of the Cross family, with strong New England ties and solid business relationships,” said Murray Kohl, Vice President, Kraft Sports Group. “We look forward to working with the Cross family and continuing to build on our relationship with Cross Insurance.”

About Cross Insurance
Since 1954, family-owned, privately-held Cross Insurance has provided businesses throughout New England with the insurance coverage, financial strength and security they need to safeguard against risks. At Cross, we leverage our industry standing with more than 110 of the nation’s top insurance carriers, brokering policies that consistently match our clients’ needs, at the best rates available. That’s why more than 15,000 businesses trust Cross for property and liability insurance, employee benefits packages, surety bonds, and comprehensive risk management advice and counsel, and why Cross has more than 400 employees and is one of New England’s largest insurance providers.

For more information about Cross Insurance and our subsidiaries located across New England, please visit, or find us on Facebook here .

About the Kraft Sports Group
The Kraft Sports Group, headquartered in Foxborough, Mass., is the sports and entertainment division of The Kraft Group, the holding company for the Kraft family’s various business interests. Kraft Sports Group properties include the three-time Super Bowl Champion New England Patriots, Major League Soccer’s New England Revolution and Gillette Stadium, New England’s premier venue for sports, concerts and special events. For more information, please visit here.