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CFP Joins Financial Alliance For Racial Equity (FARE)

In support the growth of Black professionals entering and succeeding in the financial services profession

WASHINGTON, D.C., November 17, 2021 – The CFP Board Center for Financial Planning (“Center”) today announced it will join the Financial Alliance for Racial Equity (FARE), a partnership between leading financial services organizations, associations and historically Black colleges and universities (HBCUs).

FARE was formed in late 2020 by a group of leading financial services firms and HBCUs to address barriers to entry faced by Black advisors and financial professionals. In Spring 2022, FARE will fund and launch a scholarship to remove financial barriers for people of color to earn the CFP® certification. More information will be available in the coming months.

“CFP Board is honored to join the FARE coalition and support the growth of Black professionals entering and succeeding in the financial services profession,” said CFP Board CEO Kevin R. Keller, CAE. “We are eager to join FARE and help Black professionals become more familiar with the financial planning profession and ensure that they have the right resources to become successful once they join. This will help develop a more diverse and sustainable financial planning profession that better reflects the U.S. population it serves.”

FARE members share research and best practices, partner on initiatives and identify actionable solutions that contribute to lasting change in the financial services profession. Additionally, semi-annually FARE executive members come together to track progress on FARE’s mission and vision.

Attracting the next generation of talent, particularly those with diverse backgrounds, is incredibly important to the future of the financial planning profession...

“Attracting the next generation of talent, particularly those with diverse backgrounds, is incredibly important to the future of the financial planning profession,” said Kristi Rodriguez, Senior Vice President of the Nationwide Retirement Institute®. “This scholarship will benefit the next generation of Black students working towards CFP® certification, setting them up for long-term success when they enter the workforce.”

Additional Fare Members

In addition to Nationwide Financial, FARE members include Morgan Stanley, M Financial Group, NFP, Employee Benefit Research Institute, Huntington Bank, Franklin Templeton, Miami Life, Advisor Group, DCIIA, the American College of Financial Services, and Capital Group. HBCUs in the Alliance include Hampton University, Howard University, Lincoln University, Virginia State University, Virginia Union University andWinston-Salem State University.

FARE is a Benefactor Sponsor of the Center’s fourth annual Diversity Summit and Career Fair, which takes place virtually from November 17-19, 2021.

 

 

 

About CFP Board
Certified Financial Planner Board of Standards, Inc. is a professional body for personal financial planners in the U.S. CFP Board sets standards for financial planning and administers the prestigious CFP® certification – one of the most respected certifications in financial services – so that the public has access to and benefits from competent and ethical financial planning. CFP Board, along with its Center for Financial Planning, is committed to increasing the public’s awareness of CFP® certification and access to a diverse, ethical and competent financial planning workforce. Widely recognized by firms as the standard for financial planning, CFP® certification is held by more than 90,000 people in the United States.
About The CFP Board Center For Financial Planning
The CFP Board Center for Financial Planning seeks to create a more diverse and sustainable financial planning profession so that every American has access to competent and ethical financial planning advice. The Center brings together CFP® professionals, firms, educators, researchers and experts to address profession-wide challenges in the areas of diversity and workforce development, and to build an academic home that offers opportunities for conducting and publishing new research that adds to the financial planning body of knowledge.

 

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