Black Friday A Record Day for Mobile Trading

TD Ameritrade: Clients continue to turn to mobile to get on-the-go access to the markets

Retail investors continued a year-over-year trend of record mobile trading on the biggest shopping day of the year.

TD Ameritrade Holding Corporation (Nasdaq: AMTD) reports that 28 percent of its retail trades placed on Nov. 24, 2017 were done through a mobile device, a new record high.

TD Ameritrade mobile trading on Black Friday jumped from 24 percent of trades in 2016 to 28 percent in 2017. In 2015, 21 percent of trades on Black Friday were placed on a mobile device.

A few of the top stocks that TD Ameritrade clients traded on Black Friday were Marathon Patent Group (MARA); followed by Amazon (AMZN), a top Black Friday stock for the third year in a row; and Riot Blockchain Inc. (RIOT). General Electric (GE) and Qudian Inc. (QD) rounded out the top five traded stocks on Black Friday of this year.

Mobile access is ‘vital’

“Black Friday is a great example of why access to the markets via mobile is so vital for investors,” said Victor Jones, director of trading for TD Ameritrade. “We continue to see investors placing a record number of trades from their mobile devices on big holidays like this because many are on-the-go and not able to access their computer to place trades.”

  • The company also saw record-breaking mobile averages for fiscal 2017, including:
  • An average of 111,600 mobile trades per day, up from an average of 90,000 in fiscal 2016
  • 22 percent of total trades were placed on a mobile device, compared to 19 percent in fiscal 2016
  • An average of 799,000 unique mobile monthly users, up from an average of 638,000 unique mobile monthly users in fiscal 2016

The securities shown are for illustrative purposes only and not a recommendation to buy, sell or hold any security.

access to the markets via mobile is so vital for investors

About TD Ameritrade Holding Corporation
Millions of investors and independent registered investment advisors (RIAs) have turned to TD Ameritrade’s (Nasdaq:AMTD) technology, people and education to help make investing and trading easier to understand and do. Online or over the phone. In a branch or with an independent RIA. First-timer or sophisticated trader. Our clients want to take control, and we help them decide how — bringing Wall Street to Main Street for more than 40 years. TD Ameritrade has time and again been recognized as a leader in investment services. Please visit TD Ameritrade’s newsroom or for more information.

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