New initiative encourages women to take small manageable steps toward achieving physical and financial health
June 07, 2016 — NEW YORK–(BUSINESS WIRE)–AXA, a leader in providing financial security and retirement products, announced today that it will be partnering with Bright Pink, a national non-profit organization dedicated to the prevention and early detection of breast and ovarian cancer.
AXA and Bright Pink will be partnering to host joint seminars in the upcoming months. In the Brighten Up® Educational Workshop, a certified Bright Pink Education Ambassador will teach prevention and early detection techniques for breast and ovarian cancer.
“We are so proud to be teaming up with AXA to teach women around the country to be proactive with their breast and ovarian health,” said Lindsay Avner, Founder and CEO of Bright Pink. “AXA’s commitment to the health and wellness of their customers is admirable and, together, our impact will be life-saving.”
A large share of buying power
Women hold a large share of buying power in the U.S. economy.
They are increasing an already dominant position in the entrepreneurial space and making more money than ever before. To support its female customer and employee base, AXA is helping to ensure that it is meeting the needs of women in ways that include financial product design, messaging, marketing, our financial professional field force, employee recruitment, benefits, and philanthropy.
“With AXA’s recent focus on the financial security of women, I think it is extremely fitting that we mirror that emphasis on the philanthropic side,” said Faith Frank, President of the AXA Foundation at AXA US. “Bright Pink is a wonderful organization that works to mitigate risks just as AXA does on the financial side. It is exciting that we will be combining our expertise on this front in a way that will help provide women with education and security.”
AXA aims to help customers take steps toward a more protected financial future, whether through life insurance or retirement saving. Bright Pink may be concerned with different issues (breast and ovarian cancer) but they echo AXA’s concern with risk management and the goal of preparation and education. Women have unique financial needs and AXA wants to connect with them to ensure that they understand their financial options and take an active role in the decision-making process.
Visit www.axa.com/women and find a local AXA Advisors branch to see what steps you can take toward a more secure financial future.
About Bright Pink
Bright Pink is a national nonprofit focused on the prevention and early detection of breast and ovarian cancer in young women. The organization’s mission is to save women’s lives from breast and ovarian cancer by empowering them to live proactively at a young age. Bright Pink’s innovative programs educate and equip young women to assess their risk for breast and ovarian cancer, reduce their risk, and detect these diseases at early, non life-threatening stages. Founded in 2007, Bright Pink strives to reach the 52 million women in the US between the ages of 18-45 with this life-saving education. Put Awareness In Action™ at BrightPink.org.
“AXA” (also referred to as “AXA US”) is a brand name of AXA Equitable Financial Services, LLC and its family of companies, including AXA Equitable Life Insurance Company (NY, NY), MONY Life Insurance Company of America (AZ stock company, administrative office: Jersey City, NJ), AXA Advisors, LLC, and AXA Distributors, LLC. In business since 1859, AXA Equitable Life Insurance Company is a leading financial protection company and one of the nation’s premier providers of life insurance, annuity, and financial products and services distributed to individuals and business owners through its retail distribution channel, AXA Advisors, LLC (member FINRA, SIPC) and to the financial services market through its wholesale distribution channel, AXA Distributors, LLC.
AXA S.A. (also referred to as “AXA Group”) is a Paris-headquartered holding company for a group of international insurance and financial services companies, including AXA Equitable Financial Services, LLC companies. AXA S.A. is a worldwide leader in financial protection strategies and wealth management with 103 million clients in 64 countries as of Dec. 31, 2015. AXA S.A. has been ranked the No. 1 insurance brand in the world by Interbrand for seven consecutive years as of Oct. 5, 2015.
The obligations of AXA Equitable Life Insurance Company and MONY Life Insurance Company of America are backed solely by their claims-paying ability. Find AXA on Facebook, Twitter and LinkedIn. For more information, visit www.axa.com.