American College CEO Blasts Incoming FPA Leader Schadel’s Statements

Barton: Designation Monopoly Clearly Not In Consumers’ Best Interests

BRYN MAWR, PA – August 23, 2012 — The President and CEO of The American College, the nation’s leading educator of financial services professionals,
blasted quotes attributed to Lauren M. Schadel, the Financial Planning Association’s incoming chief executive as “ill-informed and detrimental to consumers, especially those in
the middle and lower income brackets.”

Dr. Larry Barton, Ph.D., CAP® took exception to comments attributed to Schadel
in InvestmentNews that “…one profession and one designation is the best way to build
the financial planning profession.” (InvestmentNews, August 22, 2012).
“It is apparent that Ms. Schadel believes that one designation, the Certified
Financial Planner® designation- is a panacea for all planners.  Not true,” stated Barton.
“FPA also wants to define ‘planning’ as a separate profession instead of recognizing it as
the discipline it is, one used throughout financial services.  The FPA already has enough
challenges, and believing in a monopoly just adds to their headaches.”
Barton continued:  “No one designation can embrace the full gamut of consumer
needs.  That is why we believe that consumers must have a choice of quality, reputable
designations to select from, including and especially the CLU®, CFP®, ChFC®, CPA®,and CFA®.

While our College is one of the largest providers of courses leading to theCFP®
credential, I have never met any planner who believes education should be limited
to one designation for all planners.” Barton added: “Consumers, whose savings and retirement plans are already anemic, must realize that fee-only planners typically charge around $2,500 just for a
financial plan before they even consider purchasing any products. That is a big-ticket
mountain for many consumers who live paycheck to paycheck, and the FPA needs a dose
of reality before it tells consumers that one designation fits all Americans.  While the
affluent may be able to afford a fee-only planner, there are many who work for banks,
mutual fund companies, insurance companies and accounting firms who can also provide
very sound planning advice.  Who is speaking on behalf of all consumers, not just the
affluent?” he asks.
“Financial planning shouldn’t be artificially defined as a separate profession.
Instead, FPA and other organizations should encourage the process of planning to be used
as broadly as possible, regardless of the designations an advisor may choose to pursue.”
“We want planners to have choices.  The CFP® is an excellent one, as are such
marks as CLU®, ChFC®or CFA®, for example.  As Ms. Schadel assumes the helm of the
FPA, it is my hope that she will think twice about isolating the hundreds of thousands of
advisors who don’t fit her criteria,” concluded Barton.
The American College is the nation’s largest educational institution devoted to
financial services.  The College has the highest level of academic accreditation and has
served as the number one educator for banks, brokerage firms, insurance companies and
others for over 85 years.  For more information, visit