2016 Marketing & Research Conference

7 in 10 Find It Harder to Maintain Middle Class Lifestyle

LIMRA conference to explore consumers’ changing priorities and concerns

WINDSOR, Conn., May 11, 2016—A new joint study by LIMRA and Maddock Douglas finds 7 in 10 middle class Americans feel it is getting harder to live a middle class lifestyle today. What does that mean for the financial services industry?

Hundreds of marketing and research professionals plan to gather in Orlando June 1-3 for the LIMRA 2016 Marketing and Research Conference to learn about the new findings and discuss the industry’s new reality.

“The conference provides a forum for industry professionals to assess and strategize for the new reality we find ourselves living in due to consumer demand, new regulation, and changing technologies,” said Alison Salka, senior vice president and director of research at LIMRA, who will also be speaking at the conference.

Through The Looking Glass

This year’s conference theme: Venture Through the Looking Glass will focus on the top issues and latest research on customer engagement, digital marketing, social media, and data analytics for an audience of industry marketers, PR, and communications professionals.

The industry needs to see things differently to succeed

Among this year’s speakers is Elizabeth Brady, senior vice president and chief marketing officer for Principal Financial Group, whose presentation will focus on building brand in the digital age of consumer-centricity.

Other general session speakers will include Kelly McDonald, a marketing and advertising expert who will provide insights into the value of diversity marketing; and Stephen D’Angelo, vice president of global sales at Hearsay Social, who will discuss the rise of the omnichannel advisor.

“The industry needs to see things differently to succeed,” said Salka, “we can’t just look in the mirror and evaluate our progress, we need to step through and discover a new world of possibilities.”

Conference

The conference will be held at Disney’s Grand Floridian in Orlando. The LIMRA Marketing and Research Conference draws more than 300 attendees annually from financial services companies throughout the United States.

For more information and to register online, please visit: 2016 LIMRA Marketing and Research Conference.