Despite advances, many perceive inherent bias
While women are earning bigger paychecks and many consider themselves their family’s Chief Financial Officer, nearly half fear they’ll endup broke and homeless and 54 percent feel alienated by a financial industry they say is male oriented.
The Great Recession prompted more women to get involved in financial matters, but more than 40 percent of them say they don’t feel any smarter about managing their money, according to the 2013 Allianz Women, Money & Power Survey by Larson Research + Strategy.
“The number of financially savvy women who feel confident about their spending, saving and investing strategies is also growing, which is wonderful news, but they still represent only 20 percent of all women,” says Certified Financial Planner™ Luna Jaffe (www.lunajaffe.com), citing the survey.
Jaffe, the author of “Wild Money: A Creative Journey to Financial Wisdom” and its companion workbook, “Wild Money: A Financial Field Guide and Journal,” takes a different approach to managing finances.
Overlooking financial future?
“While we are focused on family, career and business, often the last place we pay attention is to our own financial future,” she says. “There are many reasons for that. One is that, as the women in the survey recognized, financial advising tends to be male oriented; it’s geared toward how men think. Another is that we don’t think about our relationship with money as just that – a relationship.”
Jaffe offers five tips for women who want to feel more confident about managing their finances:
- Start small. Mastering the little things can boost your confidence and give you the ability to tackle bigger issues. If you’re daunted by debt, for example, start by simply writing down where you are right now. Write down each company or person to whom you owe money and the interest rate. Numbers can be soothing (even if the story they tell is not) because they’re concrete and tangible. Once you know exactly where you stand, you can begin planning your next steps.
- Do something every day to tend to your finances. Money, like a garden, needs attention. Get into the habit of doing something daily, even if it’s just five minutes. You might check on your accounts, organize your paperwork, or find out what interest rate you are paying on your credit card debt. Give your relationship just a few minutes each day and you’ll watch it come alive. An excellent resource is www.youneedabudget.com.
- Ask questions – even (especially) if you think they’re “dumb.” When you’re at the bank, with your advisor or talking to your CPA, ask all the questions that lurk in the back of your head. You’ll discover that 1) They’re not dumb, 2) You’ll get different answers to the same question, and 3) People will respect you for wanting to learn and having the courage to ask.
- Listen to your body when you’re consulting with financial professionals. We are so skilled at masking the intelligence of our bodies, it can be hard to recognize when they’re trying to tell us something. If your stomach knots up every time you meet with your accountant, financial advisor or attorney, you should bring it up and talk it out. Are you uncomfortable with the relationship? The topic? Something else altogether? Remember – you do not need a reason to change or end a financial relationship.
- When in doubt, talk it out – with your money. You have the wisdom within yourself to make great decisions. The question is: Will you listen? The next time you feel uncertain about whose advice to follow, or you find yourself returning to old habits that leave you feeling less than happy, sit down with a pen and paper and have a heart-to-heart talk with your money. Dialogue. Ask a question, then write the answer and trust that these answers come from the deepest place within you. You’ll be surprised by what you learn.
Your relationship with money is one you have from birth until death, Jaffe points out. It’s important to make sure it’s a good one.
“You can’t prevent bad things from happening, but you can prepare for them,” she says. “Being able to respond to a crisis with resilience has to do with having the resources to make decisions you feel good about.”
About Luna Jaffe
Luna Jaffe is a Certified Financial Planner™ and CEO of Lunaria Financial, Ltd. in Portland, OR. She holds a master’s degree in Depth Psychology and a bachelor’s in Bilingual Education. Jaffe is a popular speaker whose creative compassionate approach to financial guidance differs sharply from male-oriented approaches. Securities and advisory services offered through KMS Financial Services, Inc.