Marketing

  • 2015: The Year of mCrime 2015: The Year of mCrime

    Cybercrime Goes Mobile Thanks To Insecure Mobile Banking,
    mCommerce and mWallet Apps

    by Mark Laich

    Millions of consumers no longer visit a bank to deposit checks or conduct financial transactions. Instead they rely on the convenience of using their mobile devices to send money, view account balances and bank online. read more
  • Baystate Financial Raises $25,000 Baystate Financial Raises $25,000

    Firm Associates Participate in Boston Bruins Alumni vs. Baystate Financial
    All Stars in a Charity Hockey Game

    Baystate Financial, LLC announces that it has raised $25,000 in the Second Annual Baystate All Stars versus the Boston Bruins Alumni charity hockey game. read more
  • Profiles In Leadership Profiles In Leadership

    There are lessons to be learned from world's most powerful women

    by Kerstin Plehwe

    Learning from women who made it all the way to the top — independently from the societal circumstances like gender equality — is highly rewarding. Having had the chance to interact with powerful women around the globe, it becomes obvious that any woman holds the key to personal success in her own hands. read more
  • Fifty Shades of Write-Offs Fifty Shades of Write-Offs

    Small Businesses Get Creative During Tax Season

    Xero (@Xero), the global leader in online accounting software for small business, today released its Xero to Sixty Report, which examines the relationships between U.S. small businesses and accountants, and their attitudes towards tax season. read more
  • How to Become a Master Negotiator How to Become a Master Negotiator

    7 Keys to closing the deal

    While even the word “negotiation” can evoke fear, stress and anxiety for many, the intent is quite simple: to discuss and ultimately agree on a deal. read more
  • Don’t Let Your Clients Make These Financial Blunders… Don’t Let Your Clients Make These Financial Blunders…

    ...and leave their wallets empty

    To err is human, but when mistakes affect your pocketbook it’s not exactly divine. read more
  • New Social Media Movement Curates the African American Experience New Social Media Movement Curates the African American Experience

    The greatest untold story may be your own;
    Untold Stories Collection encourages community to share their story

    Wells Fargo & Company (NYSE: WFC) launches, Wells Fargo Presents: The Untold Stories Collection (#MyUntoldsm), a social media movement dedicated to sharing personal stories that define what it means to be African American today. read more
  • #WomanWithAPlan Cooks Up A Recipe for Successful Retirement #WomanWithAPlan Cooks Up A Recipe for Successful Retirement

    All share one thing in common... a plan

    This Women's History Month, Northwestern Mutual is honoring the accomplishments of ambitious women who believe nothing can stop a #WomanWithAPlan. read more
  • More Employers Offering Health Savings Accounts More Employers Offering Health Savings Accounts

    To Help Workers Save for Health Care Today and in the Future

    As American companies increasingly offer high-deductible health plans (HDHPs), many have paired them with health savings accounts (HSAs) to create a powerful combination that can help employers and employees tackle the ever-climbing costs of health care. read more
  • Financial Four: Time Again for Financial Bracketology Financial Four: Time Again for Financial Bracketology

    Planners Rank Top Priorities

    Millions of Americans are scrambling this week to strategize and chart their tournament brackets. With the Financial Four, people also have a way to chart their financial goals. read more
  • Customer Service… or Complaint Department? Customer Service… or Complaint Department?

    925<247365: A new metric for a very old-school problem

    by Bruce Turkel

    2,400 years ago Socrates said, “ὁ δὲ ἀνεξέταστος βίος οὐ βιωτὸς ἀνθρώπῳ.” (For those few of you who don’t read Greek, Socrates’ statement translates to something like, “The unexamined life is not worth living.”) read more
  • 5 Errors That Can Undermine Your New Business 5 Errors That Can Undermine Your New Business

    Skills To Start A Business Aren’t The Same As To Grow It

    The dream of launching a business runs deep in the American psyche, but more often than not those dreams go bust. read more