Marketing

  • Baystate Financial Named In “Best Places to Work” Baystate Financial Named In “Best Places to Work”

    A winner of the Boston Business Journal survey for the 4th year

    The Boston Business Journal has named Baystate Financial one of the Best Places to Work in Massachusetts in its thirteenth annual regional awards program. read more
  • Women-Owned Firms Helping to Fuel Economic Growth Women-Owned Firms Helping to Fuel Economic Growth

     Have Added 340,000 Jobs Since 2007

    Women entrepreneurs now own 30% of all enterprises in the United States and have started, on average, 887 net new firms per day last year, according to the 2015 State of Women-Owned Businesses Report, commissioned by American Express OPEN. read more
  • Millennials Are Avid Online Comparison Shoppers, but Skip Price Checks for Medical and Dental Care Millennials Are Avid Online Comparison Shoppers, but Skip Price Checks for Medical and Dental Care

    50% Surprised by Out-of-Pocket Medical Expenses;
    People 55 to 64 Have Healthcare Sticker Shock

    More than 59 percent of millennials, ages 18 to 34, report using the Internet to check the price of consumer electronics, and 35 percent comparison shop online for automobiles, but when asked about medical or dental care, the numbers plummeted to 19 percent, according to a new consumer survey from FAIR Health. read more
  • For U.S. Life/Health Industry, the Challenge is Profitable Growth For U.S. Life/Health Industry, the Challenge is Profitable Growth

    No  protection product showing 'top-line' growth in 5-year span

    Pre-tax net operating earnings for the U.S. life/health industry (L/H) industry declined nearly 24% in 2014 to $50.2 billion, following a five-year high of $65.8 billion in 2013, according to a new A.M. Best special report. read more
  • Man and Machines Man and Machines

    How Different Generations Approach the Use of Technology;
    People still need people, across the generations

    Nine out of 10 Americans view technology as more of a life necessity than a distraction but a passion for people persists across the generations, according to a new study from Charles Schwab which finds that people from age 25-75 prefer to rely on a combination of both humans and technology when it comes to dealing with daily tasks and managing their money. read more
  • Remember What Happened  May 6, 2010? Remember What Happened May 6, 2010?

    Flash Crash: Navigating mean streets, financial terrorists & fear mongering

    In this week's commentary, we want to draw your attention to a significant market anniversary. Five years ago, on May 6, 2010, the U.S. stock market experienced a "flash crash" when the Dow Jones Industrial Average plummeted nearly 1,000 points in minutes, erasing almost $1 trillion in market value. read more
  • The World of Wearables: Gold Mine or Gamble for Insurers? The World of Wearables: Gold Mine or Gamble for Insurers?

    Insurers are experimenting with new technologies

    by Mark Breading

    It seems like wearables are everywhere. Watches, fitness bands, helmets, glasses, shoes … even tattoos and band-aids. If you can imagine it, there is probably already a company selling it. read more
  • Tackling America’s Retirement Crisis Head-On Tackling America’s Retirement Crisis Head-On

    7,500 financial advisors now enrolled in new industry degree program

    With approximately 10,000 Americans reaching the age of 65 every day for the next 16 years and in need of a secure retirement plan, the Retirement Income Certified Professional® (RICP®) is now the number one designation program measured by year-to-date course registrations at The American College of Financial Services. read more
  • The 10 Understated Qualities of a Truly Beautiful Woman The 10 Understated Qualities of a Truly Beautiful Woman

    Reflections on our perception of beauty

    by Dr. Sherrie Campbell

    There is no doubt that there is great value assigned to external beauty. For some, how they look physically is simply an expression and celebration of their internal beauty, but often those who are physically attractive are emotionally unattractive. read more
  • Do Your Customers Suffer From Buyer’s Remorse? Do Your Customers Suffer From Buyer’s Remorse?

    Savvy product retailers keep a post-sale ear to the ground;
    Can advisors do the same?

    We've all bought a product in-store, only to return it after learning that it was available for a much lower price elsewhere. Or ordered an article of clothing online, only to be disappointed by the quality or fit once it was delivered. read more
  • ‘Climate Right’ for Expanding Use of Multiple Employer Plans ‘Climate Right’ for Expanding Use of Multiple Employer Plans

    Addressing the retirement savings-gap; A model plan for small employers

    Prudential Retirement has issued its latest white paper “Multiple Employer Plans: Expanding Retirement Savings Opportunities,” at an Aspen Initiative on Financial Security in Washington, D.C. read more
  • Mom’s Annual Worth Rises Above $65,000: Too Much or Not Enough? Mom’s Annual Worth Rises Above $65,000: Too Much or Not Enough?

    How to properly value this often under-valued asset

    The annual value of a mother’s work has risen more than $5,000 in the last two years, according to the Insure.com 2015 Mother’s Day Index read more