Marketing

  • All PR is Good PR…But Only If You’re Ready
    All PR is Good PR…But Only If You’re Ready

    Managing your brand

    by Bruce Turkel

    Lots of people quote the old bromide, “All PR is good PR” but few people actually live it. Recently I had a friend tell me that not only did he believe this saying but he wanted to promote his brand on radio and TV as I’ve done.
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  • Teaching Your Kids To Give
    Teaching Your Kids To Give

    Establishing the mentality of life-long giving

    by Jennifer L. Jacobson and Gretchen Barry

    While raising kids has never been easy, it can be one of the most rewarding things that some people do–especially when children grow up to be productive, contributing members to society, and that includes knowing how to give back and enrich the communities in which they live.
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  • Holiday Overspending Can Have Long-Term Consequences
    Holiday Overspending Can Have Long-Term Consequences

    NFCC® Cautions against shopping with the heart, and not the head

    Millions of consumers have begun their holiday shopping, snagging sale items either in-person or online, and therefore considering themselves savvy shoppers.
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  • NAILBA 33 Hailed as a Success
    NAILBA 33 Hailed as a Success

    Where the Brokerage Industry Meets

    NAILBA 33, the National Association of Independent Life Brokerage Agencies' (NAILBA) Annual Meeting, was recognized by exhibitors and attendees as a success.
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  • Winning Hearts & Minds
    Winning Hearts & Minds

    LIMRA: New approaches to engage consumers

    “How do we win the hearts and minds of today’s consumers?” With that question, Robert A. Kerzner, CLU, ChFC, president and CEO of LIMRA, LOMA and LL Global, opened his speech at the LIMRA Annual Conference and challenged the insurance industry to look at new approaches to engage consumers.
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  • 5 Strategies to Ensure Family Business Success
    5 Strategies to Ensure Family Business Success

    Advisor Shares Tips for Avoiding Common Problems

    Non-family businesses can learn a lot from family businesses, says Henry Hutcheson, a certified Family Business Advisor and founder of Family Business USA consultancy.
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  • Practice Management: Automation Integration
    Practice Management: Automation Integration

    Increasing advisor adoption of technology across distribution channels

    by Jim Ferrell

    Although agent adoption of technology is gaining steam, many in the insurance industry are wondering how technology adoption can be taken a step further toward technology truly being part of agents’ sales behavior. How can we as an industry build upon existing automation investments and how can we influence behavioral change in the distribution channels that remain paper based?
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  • Succession Planning: Beating the Exit Bubble
    Succession Planning: Beating the Exit Bubble

    5 Tips For Selling Your Business in 2015

    by Tensie Homan

    The majority of business owners are planning on the proceeds from the sale of their business to fund their retirement. However, the 2013 State of Owner Readiness Survey revealed that over 80% of business owners have no formal transition plan.
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  • 2014 Holiday Retail Outlook
    2014 Holiday Retail Outlook

    Commerce braced for a robust season

    With Black Friday and Cyber Monday fast approaching, analysts say the outlook for the busiest shopping days of the year is promising for many retailers, buoyed by expectations for strong consumer holiday spending
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  • Most Middle-Income Boomers Rely on Skilled Professionals…
    Most Middle-Income Boomers Rely on Skilled Professionals…

    ... Just Not Those in Financial Services

    While most middle-income Baby Boomers have a hairdresser (73%), hired a mechanic (66%), or retained a handyman (52%), only about four in 10 (41%) use the services of a financial professional, according to a new study commissioned by the Bankers Life Center for a Secure Retirement ® (CSR).
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  • How is a Woman’s Retirement Plan Like a Smartphone?
    How is a Woman’s Retirement Plan Like a Smartphone?

    Getting Smart about Retirement Planning

    Financial strategist Donna M. Phelan, author of “Women, Money and Prosperity: A Sister’s Perspective on How to Retire Well,” (www.donnamphelan.com) relates the story of Wanda Strong – one of four sisters – one married, one widowed, one divorced and one who never married.
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  • The Two Secrets To Success
    The Two Secrets To Success

    Competency Is Table Stakes.

    by Bruce Turkel

    Many people complain about the various forces keeping them from success. But it’s becoming more and more clear that the things that hold us back from success are not external factors but our own fears, insecurities, and concerns.
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