Marketing

  • Accident Insurance? Add It To Your Portfolio! Accident Insurance? Add It To Your Portfolio!

    Why this hot product offers more value than ever — no matter what happens with health care reform

    by Steve Hesler

    By the time you read this, repeal-and-replace health care reform legislation will either be a done deal, a dead duck or somewhere in between. But here’s the kicker: It doesn’t matter, because a competitive employee benefits program is about much more than medical insurance. read more
  • Optional Benefits – Changing a No to a Yes Optional Benefits – Changing a No to a Yes

    Connecting with your employees through benefits

    Recent LIMRA focus groups* show that many individuals who were confident in their decision to not purchase optional benefits, such as short-term disability and critical illness plans, reconsidered their decision once they had received more information on what those plans covered. read more
  • Investor Protection Takes Center Stage Investor Protection Takes Center Stage

    Financial Planners to Take Their Agenda to ‘The Hill’ During the 4th Annual FPA Advocacy Day in Washington, D.C.

    With investor protection taking center stage in recent deliberations among federal policymakers and legislators, there is an ongoing need to educate those forming policies that protect consumers to hear directly from financial planning professionals. read more
  • Americans With Financial Advisors Feel Significantly More Prepared For Retirement, Optimistic about the Economy and Less Stressed Americans With Financial Advisors Feel Significantly More Prepared For Retirement, Optimistic about the Economy and Less Stressed

    Guess what? Financial guidance is good... very good

    New findings from Northwestern Mutual's Planning & Progress Study revealed that Americans who receive guidance from financial advisors feel markedly more prepared for retirement. read more
  • Can a Negative Leader Become a Positive Leader? Can a Negative Leader Become a Positive Leader?

    Seven Leadership 
Tips That Make People Feel Great and Achieve Incredible Results

    Any business leader will tell you that running a world-class organization is no easy feat. It's challenging to work toward a vision and create a positive future for you and your team, especially since you are guaranteed to face all kinds of challenges, adversity, negativity, and tests along the way. read more
  • Four Common Business Blunders Four Common Business Blunders

    ... And how they can make a real mess of your brand

    On a November day in 2008, three automotive-industry CEOs flew from Detroit to Washington, D.C., on a mission they insisted was crucial to their companies’ survival. read more
  • 42% of Americans Say a Person’s Credit Score Affects Romantic Interest 42% of Americans Say a Person’s Credit Score Affects Romantic Interest

    Women are nearly 3 times as likely to feel this way

    Forty-two percent of Americans say that knowing someone's credit score would have an impact on their interest in dating them, according to a new study from Bankrate.com. read more
  • Wealth Passages Wealth Passages

    Relax Boomer parents, Millennials may be more financially savvy than you realize

    Millennials came of age at a time when the job market was weak and their student-loan debt was high.
 Such a dreary combination did not bode well for a rosy financial future. read more
  • The Robo-Report on Advisor Performance The Robo-Report on Advisor Performance

    International & Emerging lead the way in Q1

    The Robo Report™, the first and only report on the performance and portfolios of robo advisors, published by BackenDBenchmarking, has been released for the first quarter 2017, the company announced. read more
  • Identity theft survey results: Consumers need more education and help Identity theft survey results: Consumers need more education and help

    Experian launches IdentityWorks(SM), a comprehensive product to detect, protect and resolve identity theft and fraud

    News of data breaches and the risks of identity theft and fraud persist, but consumers' vigilance and awareness haven't kept pace. read more
  • Planning Through the Savings Gap Planning Through the Savings Gap

    How  to match current savings to ultimate retirement needs

    Advisor Profiles is a regular series of articles submitted by advisors, sharing their stories, ideas and planning-successes for their clients. Submit your stories to the editor: pkelley@lifehealth.com.

    Americans aren’t saving anywhere near enough for retirement, setting the stage for a potentially dreary time ahead for many when they reach the closing act of their lives. read more
  • John Hancock and Fans Help Coach David Ortiz on Retirement Plans John Hancock and Fans Help Coach David Ortiz on Retirement Plans

    Former Red Sox slugger tries his hand at water aerobics as first retirement activity

    Surfing the California waves, synchronized swimming routines, and learning to speak Japanese – these activities aren’t exactly what former Red Sox slugger David Ortiz is known for. But now that he’s retired from a 20-year baseball career, he’s back to being a rookie – that is, a retirement rookie. read more
  • Mass Mutual Refreshes Brand to Celebrate Interdependence Mass Mutual Refreshes Brand to Celebrate Interdependence

    New Positioning Includes Multi-Channel Ad Campaign, Modernized Logo and Redesigned Website

    It’s a whole new look for an industry-leading 166-year-old FORTUNE 500 company1. read more