Marketing

  • Today’s Big Cons Today’s Big Cons

    Will Phone and Cyber Scams Spell the Death of Direct Marketing?

    by Mark Breading

    We are facing an epidemic that is only going to get worse – the scourge of cyber and telephone based scams against individuals and businesses. read more
  • Just One-In-Five Insurers, Banks Are Confident They Could Detect a Cybersecurity Breach Just One-In-Five Insurers, Banks Are Confident They Could Detect a Cybersecurity Breach

    Upcoming GDPR Regulations to Spur Action, Greater Transparency with Consumers

    Insurers and banks enjoy a significantly higher level of trust from consumers in the cybersecurity of their systems (83%) than any other sector, with e-commerce firms at 28% and both telcos and retailers at 13%. read more
  • Vision-Quest Vision-Quest

    The advantages of dental and vision coverage aren’t so blurry anymore

    by Deborah Sternberg

    Dental and vision insurance have often been overlooked historically, but the coverages are increasingly becoming an essential part of a comprehensive benefits package. read more
  • Common Traits in Victims of Investment Fraud Common Traits in Victims of Investment Fraud

    AARP Fraud Watch Network Launches Campaign to Help Investors Learn Who Should be Most Alert

    With Americans losing tens of billions of dollars annually to investment fraud schemes, what mindsets and behaviors are common among those who fall victim? read more
  • A Continued Rise in Long-Term Care Costs in State-by-State Comparison A Continued Rise in Long-Term Care Costs in State-by-State Comparison

    Advisors help clients with long-term care planning by analyzing average costs for types of care across the nation

    Lincoln Financial Group’s (NYSE:LNC) annual What Care Costs study finds that national averages for long-term care expenses range from $47,840 for a full-time home health aide to $102,911 for a private room in a nursing home, which can differ significantly by state. read more
  • The Fiduciary Rule Lives On in Texas, Only to Die in Washington, DC The Fiduciary Rule Lives On in Texas, Only to Die in Washington, DC

    Personal Capital Was There to Witness the Events

    Yesterday, Chief U.S. District Judge of the Northern District of Texas issued a "stinging court defeat" to the lobbying arms of the big banks – the U.S. Chamber of Commerce, Financial Services Institute, Financial Services Roundtable, Insured Retirement Institute, and Securities Industry and Financial Markets Association – by upholding the "Fiduciary Rule." read more
  • More Americans Buying Life Insurance Directly from Insurers More Americans Buying Life Insurance Directly from Insurers

    One-Third of Americans will have purchased their life insurance directly by 2022

    A LIMRA study, U.S. Life Insurance Trends 2016, indicates more consumers than ever before are saying they have purchased individual life insurance policies directly rather than from a financial professional. read more
  • Majority of Women Now Responsible for Household Finances Majority of Women Now Responsible for Household Finances

    Yet confidence and financial savvy at home doesn’t translate to more ‘leaning in’ at work

    Women are taking the reins of their household finances but many are still hesitant to do so when managing their career, according to the newly updated Allianz Women, Money, and Power® Study. read more
  • Rising Mortgage Rates Will Have a Significant Impact on 2017 Housing Market Rising Mortgage Rates Will Have a Significant Impact on 2017 Housing Market

    Housing experts cite low inventory as an important driver of the market

    Increasing mortgage rates and their impact on affordability will be the most significant force driving the 2017 housing market, according to the latest Zillow® Home Price Expectations Survey. read more
  • When Worlds Collide When Worlds Collide

    Insurers and InsurTech grapple with tradition, the future

    by Mark Breading

    The insurance industry is on a collision course. Like the 1933 science fiction novel of the same name, a small number of individuals with insight recognize this fact and are preparing for a new and different future, while many others are blissfully unaware of the impending danger. read more
  • Creating Exceptionalism Creating Exceptionalism

    Five Traits of Great Business Leaders

    by Dave Martin

    Two people can grow up in the same town, attend the same schools, hold the same social status, have parents with very similar incomes, beliefs, and family values, yet one individual will excel in business far beyond the level of his peer. read more
  • Big Data, GAFA & The Survival of Tradition Industries (Including Yours) Big Data, GAFA & The Survival of Tradition Industries (Including Yours)

    How insurance and banking can use data in the era of internet giants and financial technology startups

    Over the course of many centuries, the banking and insurance industries have developed processes, products and infrastructures that have shaped the economic structure of humankind. read more
  • CEOs Leaning on Talent and Organizational Culture to Survive and Thrive amid Global Volatility CEOs Leaning on Talent and Organizational Culture to Survive and Thrive amid Global Volatility A year ago, few chief executives could have predicted the turbulent global environment their organizations would face at the start of 2017. read more