Marketing

  • The Top 10 Business Scams The Top 10 Business Scams

    How to recognize the numerous frauds, jukes, flim-flams and cons... old & new

    Better Business Bureau hears from thousands of consumers and business owners every year about a variety of scams and frauds. Many are new twists on existing scams, but scammers get more sophisticated every year in how they spoof trusted names and how they fool consumers read more
  • Securian’s Digital Characters Explain Insurance Securian’s Digital Characters Explain Insurance

    Ellie and Bert use humor and everyday language in off-beat, up-beat online experience

    Ellie is a chipper, helpful woman whose brother-in-law Bert left his “cushy” insurance job to follow his dream to become a singer. Ellie says Bert is going to help her explain group critical illness (CI) insurance. In song. read more
  • 5 Businesses Innovation Killers 5 Businesses Innovation Killers

    Don't look now, but they lurk within

    The work of innovative thinkers is why the world has smartphones, laptop computers, toaster ovens and numerous other gadgets and creative approaches to problem solving. Yet groundbreaking ideas aren’t always welcome in the corporate world or within other institutions. read more
  • The Spies Inside Your Phone The Spies Inside Your Phone

     Many Apps Can Track Your Location And Share Your Information

    You just had a flat tire along a dark country road. Luckily, you downloaded a flashlight app into your cellphone and now can put it to use. But that flashlight, handy as it is, may be just one of many doors you unwittingly opened to let spies take up residence inside your phone. read more
  • A New Women’s Movement? A New Women’s Movement?

    Women Are Sharing What They Know—and Changing the World

    For women, the picture has never been rosier. For one thing, we are making huge strides in the business world. In fact, according to American Express OPEN, between 1997 and 2014 the number of women-owned businesses in the U.S. increased by 68 percent—a rate 1½ times the national average. read more
  • Succession Planning for Baby Boomers Is Critical Succession Planning for Baby Boomers Is Critical

    How to successfully retire is a question many face

    With as many as 10,000 baby boomers reaching the age of retirement every day, many are just realizing they are late in planning for a successful retirement and their exit. read more
  • An Innovative Solution to Rising Healthcare Costs An Innovative Solution to Rising Healthcare Costs

    Time to start putting more emphasis on 'health' than 'care'

    by Mark S. Gaunya, GBA

    Healthcare costs are soaring. American healthcare spending reached $2.9 trillion in 2014 – and will exceed $4 trillion by 2018 if left on its current course. The Affordable Care Act (ACA) is exacerbating the problem through additional taxes, fees and assessments. read more
  • Pre-Post Mortem Planning? Pre-Post Mortem Planning?

    3 Financial Mistakes That Can Haunt Your Family After Your Life Is Over

    The impact of financial decisions people make today can carry on even after they die, and not always in a good way. read more
  • Self-Marketing — The Salesperson’s Other Job Self-Marketing — The Salesperson’s Other Job

    Making selling easier

    by John Graham

    Even highly experienced and successful salespeople can have a blind spot. So intent on what they want to accomplish, it’s easy to ignore how others view them. And it isn’t always complimentary. “Oh, don’t take Sally seriously. Just remember that she’s in sales.” read more
  • You Are Who You Hire You Are Who You Hire

    From Design to Execution: Your staff can manage your marketing efforts
    through each step of the process

    by Paige Burlone

    As a financial professional, one of your most valuable resources is time. You need to dedicate time to serving your clients and strengthening your existing relationships, while also growing your business. With these numerous areas of focus, all of which require time and effort, it can be easy to find yourself sacrificing the important prospect and client marketing efforts in lieu of the more significant service situations at hand. read more
  • Financial Stress May Shrink the Brain Financial Stress May Shrink the Brain

    Is there a neurology of money management?

    by Travis Freeman, CFP

    Many Americans have heard the phrase, “money is the number one cause of stress.” Money is a powerful force that can lead to college for a child, funding for a charity or the purchase of a dream home. read more
  • Constructing a Successful Financial Web Site Constructing a Successful Financial Web Site

    If you build it (correctly)... they will come

    by Brian Greenberg

    It's an amazing feeling when someone contacts your business through the company Web site and is completely sold during the telephone follow up. Unfortunately, countless professionals end up losing business because their Web site is poorly designed and does not utilize an efficient process for generating and capturing leads. read more